Industries06 — 06
Real estate & property
A property sale starts as a search and ends as a site visit.
The landscape
Developers, brokers and property platforms need a steady flow of serious buyers, not just form fills. That means strong local visibility, campaigns built around specific projects, credible information and fast follow-up on every enquiry.
Property buyers search by location, budget and configuration, compare projects for weeks and want detail before they visit: floor plans, pricing, amenities, approvals and the developer’s track record. Most enquiries need several conversations before a site visit, and only a fraction of visits become bookings.
That makes lead quality the central problem. Cheap leads from broad campaigns overwhelm sales teams; well-targeted campaigns, honest project pages and quick, organised follow-up produce fewer but far more useful conversations. In India, RERA rules also govern how registered projects are advertised.
What gets in the way
- 01
High lead volume, low lead quality
Broad campaigns produce enquiries that never answer the phone or cannot afford the project.
- 02
Project pages without detail
Buyers leave when pricing, plans, location and approvals are hard to find.
- 03
Slow follow-up
Leads go cold while they wait to be routed to the right person.
- 04
Reputation that travels
Reviews and discussions about delays or quality follow a developer from project to project.
One connected team
What each part of the system does here.
Performance & PPC
Project-specific search and Meta campaigns with qualifying forms, measured on site visits, not raw leads.
Search Engine Optimization
Local SEO for micro-markets and project pages that rank for location and configuration searches.
Web Design & Development
Project microsites and landing pages with plans, pricing, location and clear enquiry paths.
Social Media Marketing
Walkthrough, progress and neighbourhood content for Instagram and YouTube.
Online Reputation Management
Monitoring and review management across portals, maps and social platforms.
Data, AI & Automation
Lead routing, CRM automation and reporting dashboards from enquiry to site visit and booking.
Get these right
RERA in advertising
In India, advertisements for RERA-registered projects need to carry the registration details. Every campaign and landing page is checked for this.
Qualify before you route
Simple qualifying questions on forms and in automation save the sales team hours and improve visit rates.
Measure down to the visit
Track campaigns through to site visits and bookings so budget follows the sources that sell.
How it starts
Four steps from first call to a running plan.
- 01
Audit
Review campaigns, landing pages, lead handling and the path from enquiry to site visit.
- 02
Per project
Plan audiences, messages and pages around each project’s buyer and price point.
- 03
Automate follow-up
Route and qualify leads automatically so sales calls the right people first.
- 04
Optimise
Move budget towards the sources that produce visits and bookings.
Questions we get asked.
Do you run campaigns for individual projects?
Yes. Campaigns, landing pages and audiences are planned per project, because buyers, budgets and locations differ.
How do you improve lead quality?
Tighter targeting, clear pricing on landing pages, qualifying questions on forms, and optimising campaigns on site visits rather than on lead count.
Can you connect leads to our CRM?
Lead routing, CRM marketing automation and system integrations are part of our Data, AI & Automation discipline; we confirm the integration after reviewing your CRM.
Do you include RERA details in ads?
Yes. For RERA-registered projects, campaigns and landing pages are prepared to carry the registration details the rules require, which you confirm before launch.
Other industries
Start with a free audit.
Tell us where you want to take the business. We’ll start with an audit and show you what to fix first.